Undertaking Safe Face to Face Data Collection

This updated guidance from the Market Research Society (MRS) is essential reading for anyone planning face-to-face data collection in the near future.

The guidelines build on the government’s safe working guidance and set out the measures research practitioners need to take to ensure the safety of their own staff, and those members of the public with whom face-to-face interaction is essential.

The Covid-19 pandemic continues to evolve and now as we enter post-lockdown it is essential that practitioners follow government guidance about social contact and social distancing. The aim of this document is to interpret the current UK government advice into practical guidance for practitioners when undertaking face to face research with participants.