AUDIENCE PROFILING AND MAPPING 2014-2016

This 2017 report from the Audience Agency analyses data across 20 (of the total 21) Creative People and Places projects for all events that took place between January 2014 and December 2016. We like it as a good example of what you can learn from geo-demographic profiling – this report uses Audience Spectrum and MOSAIC segmentation approaches. 

In its first three years, the Creative People and Places (CPP) programme attracted 1.3million participants. Based on over 98,000 postcodes from 20 of the 21 Places, this report describes the characteristics of participants - their geo-demographic profile, social grade, and where they lived.
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