Images courtesy of: Creative Black Country

Creative Black Country evaluation and impact study


Creative Black Country aims to make the most of local talent, working with people to discover, explore and grow an exciting and meaningful programme of arts activity in Dudley, Sandwell, Walsall and Wolverhampton. Creative Black Country is a partnership between seven local organisations who work together with local businesses, the education sector, media, libraries, and local creatives to encourage more people to experience the arts in the area. Part of Arts Council England’s Creative People and Places scheme, this large-scale project was successful in receiving funding for 2018-2021 after an initial award for 2013-2017.

Type of work



2018 – 2021

The brief

Earthen Lamp worked with Creative Black Country from 2013-2017 to produce a research-based evaluation and impact study. Following this we were contracted again to lead on the evaluation for the 2018-2021 phase of the project. This study is centred around three key questions:

  • Are more people from the Black Country experiencing and inspired by the arts because of Creative Black Country?
  • To what extent was the aspiration for excellence and art and the process of engaging communities achieved?
  • Which approaches have worked and what have been the lessons learnt?

The activity

In order to give a complete picture of Creative Black Country’s different strands of activity and to evaluate its output from different perspectives, Earthen Lamp has collated and analysed data from a number of sources. These include audience and participant feedback surveys, qualitative interviews and case studies with artists and team members, meetings with partner organisations and demographic visitor data.

Do you have a similar project coming up? Why not give us a call to chat about your requirements.